Page Load Speed Matters More Than You Think

May 20, 2009 by Bruce Prokopets

Every millisecond counts. You may not notice, but your visitors do.

MindValleyLabs got a new server that made page load a few milliseconds faster. Revenue was boosted 20%.

Akamai and JupiterResearch find 4 seconds to be slowest your page can load. They found page load times the 2nd most important factor in it’s site ranking next to prices. Wow.

Marrisa Mayer of Google knows how important speed is. Google tested serving more search results that slowed down the page by about half of a second. This dramatically hurt traffic and revenue.

BOTTOM LINE: Be mindful of your page load time. If your site is taking longer thatn 4 seconds to load pause your PPC campaigns. I do it all the time, and it’s worth it.