10 Steps To A Terrible Brand

via Seth

1. The author of HeeHawMarketing recieved a Kohl’s gift card
2. He proceeded to visit Kohl’s
3. He found the place to be a disaster (I ain’t talkin’ just messy, I mean like a bomb went off)
4. He took photos with his mobile phone
5. He posted them on his blog
6. Many people commented about a similar experience at their local Kohl’s
7. Blogger recieves PR bullshit voicemail
8. Blogger posts again, this time with a slideshow
9. More comments
10. Kohl’s does nothing

BOTTOM LINE: Kohl’s could actually benefit from this coverage and use this as a way to really get things in order starting with an average consumer’s perspective. Instead, they do what every other clueless company does…nothing. Watch the amazing slideshow below.